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What a business is worth
is decided before it lists.

A buyer does not pay for the business you have. They pay for the one they can run without you, at margins they can verify, with earnings they can borrow against. The gap between those two is the work on this page.

This is for owners who are two or three years out, or who took the scorecard, did not like the number, and would rather fix it than accept it.

The math · img/charts-markup-overhead.jpg Hands marking up printed charts on a desk, seen from above
Where it comes from

We do this work
on our own deals.

Every engagement here started as something this firm needed. The models were built to price and defend real transactions. The systems were built to run this brokerage before they were licensed to anyone else, which is the same reason the AI division exists as its own arm rather than as a slide in a pitch.

That is the whole qualification. Not a framework bought from somewhere, and not advice from someone who has never carried the payroll. Nolan built, ran and exited two companies before taking a listing.

Midgame · img/chess-midgame-glow.jpg Hands moving a piece in the middle of a chess game
Every engagement here started as something this firm needed.
Two halves

The math, and
the machine.

Most owner-operated businesses are carrying work that loses money and cannot see which. Most are also spending hours a week on tasks that no longer need a person. Those are different problems and they get different treatment.

01 · Quantitative modeling

Find out which work is actually profitable.

Revenue is easy to see and margin is not. We build the model that pushes cost down to the level decisions get made at: the job, the route, the crew, the contract, the customer. Once the unit is right, the questions that were arguments become arithmetic.

  • What each job actually costs once labor, drive time, equipment and rework are in it
  • Which customers and contracts are subsidising the rest
  • What a price change does to volume, capacity and take-home
  • Where capacity runs out, and what it costs to add the next unit of it
02 · Applied AI

Take the work off the owner.

The same systems the AI division licenses to other firms, pointed at an operating company instead. Not a chatbot on the website. The unglamorous middle of the business, where an owner's week actually goes.

  • Intake, triage and dispatch that does not wait for you to read it
  • Quoting and estimating built on the cost model rather than on instinct
  • Follow-up that happens whether or not anyone remembers
  • Reporting that arrives without someone rebuilding a spreadsheet

Neither half is the point on its own. The model tells you what to change; the systems make the change survive you leaving the room. An owner who does one without the other usually ends up back where they started within a year.

Why it pays

The same drivers
a buyer prices.

This is not general business improvement. It is aimed squarely at the handful of things that decide where in your industry's range you land, which are the same things the valuation model on the home page lets you toggle.

Move those and the multiple moves with them. On earnings of $850K, half a turn is over four hundred thousand dollars at closing, and it is the same business.

The four drivers
01

Runs without the owner day to day. The single largest driver, and the one systems move fastest.

02

Recurring or contracted revenue. Knowing which work is worth contracting is a modeling question before it is a sales one.

03

No customer over 20% of revenue. Concentration is usually invisible until the numbers are cut by customer.

04

Clean, reviewed financials. A cost model a lender can follow is most of the way to books a buyer can diligence.

How it starts

A conversation,
then a scope.

There is no package to buy off this page, because the first honest answer to most of these questions is that it depends on what the books look like. The first conversation is free and is mostly us asking what you already suspect is wrong.

If there is work worth doing, you get a written scope with what gets built, what it costs and what it should be worth at exit. If there is not, we will say so. We are also the people who would eventually sell the business, so telling you to spend money you do not need to spend is a bad trade for us.

The written scope
01

What gets built. The systems, models and documentation, named one by one.

02

What it costs. Stated in the scope, before anything is built.

03

What it should be worth at exit. The drivers it moves, and where that puts the business in its range.

Start here

Find out where
you actually score.

Twenty-five questions across the five categories a buyer prices, and a directional range at the end. It is the cheapest way to find out whether this page is about you.

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